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Adobe Express now has AI-powered features to take on Canva

Following several months in beta, Adobe is now rolling out AI-powered features to Adobe Express, its cloud-based all-in-one design platform, courtesy of the company’s Firefly generative AI model.

With Firefly generative AI, Adobe Express now supports prompts in 100+ languages, allowing users to generate high-quality images, create text effects, streamline workflows, and more.


The Adobe Express Premium plan — a $9.99 monthly subscription that unlocks additional premium features and assets — is included at no extra cost for existing Creative Cloud members. An Adobe Express enterprise tier is also available for larger teams that need collaborative workflows.

The new Adobe Express comes with the following features:

  • The new all-in-one editor gives users the ability to make high-impact design elements, engaging videos and images, stunning PDFs, animation, and standout content ready for Instagram, TikTok, and other social channels and platforms.

  • Firefly integrated into Express makes it possible to quickly generate custom images and text effects from text prompts in over 100 languages and designed to be safe for commercial use.

  • Deep workflows with Creative Cloud apps allow users to easily access, edit, and work with creative assets from Photoshop and Illustrator directly within Express, or add linked files that always stay in sync across apps.

  • New video, multiple page templates, and design elements bring even more inspiration to the largest collection of beautiful, high-quality content, now with nearly 200 million assets including video and design templates, royalty-free Adobe Stock images, video and audio assets, almost 22,000 fonts, plus more icons, backgrounds, and shapes.

  • PDF support in the new all-in-one editor makes it even easier to import, edit, and enhance documents to create visually stunning PDFs.

  • More AI power helps creators to take the guesswork out of design and quickly find the perfect addition to content or get personalized template recommendations that fit unique styles, to create social media posts, videos, posters, flyers, and more.

  • Quick actions like removing background in images and videos, animating a character using just audio, converting to GIF and editing PDFs, make it even easier to create standout content quickly and simply.

  • Real-time co-editing and seamless review and commenting capabilities add speed to the creation process.

  • Animations like Fade In, Pop, Flicker, and Bungee bring text, photos, videos, and assets to life in a new way. With Animate from Audio, powered by Adobe Character Animator, watch characters come to life with lips and gestures syncing to recorded dialogue.

Adobe Express comes in both free and premium editions. The free edition of Adobe Express offers all the core features, a limited collection of royalty-free Adobe Stock photos, videos, and music, access to 1,000 Adobe Fonts and more.

  • Unlimited PDF Quick Actions including combining and organizing pages, and converting to and from PDF.

  • All premium static & video templates, and design elements.

  • The entire collection of over 195 million on-trend, royalty-free Adobe Stock collection3 photos, videos, and music.

  • Stay in sync with linked Photoshop & Illustrator assets.

  • Brand Kit with logos, colors, and fonts for consistency.

  • Unlimited post scheduling to Instagram, Facebook, LinkedIn, Pinterest & more.

  • Libraries to organize and share your collections of photos, graphics, and more.

  • Over 25,000 licensed Adobe Fonts.

  • 100GB of storage to keep 15+ hours of video footage.

In a stride toward enhanced creativity and convenience, Adobe Express is embracing the future with AI-powered features powered by the Firefly generative AI model. With the ability to create compelling design elements, videos, and documents, along with a host of other streamlined functionalities, Adobe Express is setting the stage for innovative content creation.

The integration of Firefly brings personalized experiences to users in over 100 languages, making it a versatile tool for creators worldwide.

As the platform evolves and expands its offerings, Adobe Express is poised to redefine design, making it more accessible and impactful for both individuals and teams.


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