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Apple ‘Scary Fast’ Mac launch event: the 4 biggest announcements

Apple's highly anticipated "Scary Fast" showcase has wrapped up, and it brought an array of exciting announcements to the tech world.

During this event, Apple unveiled new Macs powered by its latest generation of in-house chips. Let's dive into the major highlights from this event.

The Star of the Show: Apple's M3 Chips

m3 chips

As anticipated, Apple's M3 chips took center stage. This new chip lineup includes the M3, M3 Pro, and M3 Max. Notably, these chips represent the "first personal computer chips" manufactured using the ultra-efficient 3-nanometer process.

The M3 chips offer a substantial performance boost, including a faster and more efficient CPU.

What sets these chips apart is their updated GPU, which now supports advanced features like ray tracing, mesh shading, and Dynamic Caching.

The latter optimizes memory usage during various tasks, enhancing overall performance.

Apple's M3 chips come with an impressive 128GB of unified memory. The flagship M3 Max chip takes it up a notch with a staggering 92 billion transistors, a 40-core GPU, and a 16-core CPU.

New 24-inch iMac with M3 Power


The 24-inch iMac is receiving a power boost with the M3 chip, promising double the performance compared to its M1-equipped predecessor.

This upgraded iMac features a dazzling 4.5K Retina display, boasting over a billion vibrant colors. It also supports Wi-Fi 6E and sports a 1080p webcam for high-quality video calls.

For multitasking and performance, the iMac offers up to 24GB of unified memory. It's available in an array of vibrant colors, including green, yellow, orange, pink, purple, blue, and classic silver. The matching accessories are a delightful touch, although they still come with Lightning connectors.

Pricing starts at $1,299 for the eight-core CPU model and $1,499 for the 10-core variant. Preorders are open, and the iMac will hit shelves on November 7th.

14- and 16-inch MacBook Pro Models with M3 Power

Apple's MacBook Pro lineup receives a significant upgrade with the introduction of the 14- and 16-inch models. These laptops feature either the M3 Pro or the more powerful M3 Max chip, ensuring blazing performance.

Both MacBook Pro models showcase Mini LED displays, a sharp 1080p camera, a robust six-speaker sound system, up to 128GB of RAM, and a remarkable 22 hours of battery life.

You can choose between an elegant space black finish with reduced fingerprint visibility or the classic silver option.

The 14-inch MacBook Pro with an M3 Pro chip starts at $1,999, while the 16-inch M3 Pro model begins at $2,499.

Preorders are now available, and they will officially launch on November 7th.

Entry-Level MacBook Pro: Affordable and Powerful


In addition to the M3 Pro and M3 Max-equipped MacBook Pro models, Apple introduces a budget-friendly 14-inch MacBook Pro.

This entry-level device is equipped with the base M3 chip, offering a 60 percent boost in performance compared to the previous 13-inch MacBook Pro with the M2 chip.

The Touch Bar is retired in favor of physical keys.

While it offers excellent value, this model features 8GB of RAM and comes in silver and space gray variations (exclusive to higher-end MacBook Pros).

This entry-level MacBook Pro is available for preordering today and officially releases on November 7th. Apple enthusiasts have plenty of compelling choices in the new MacBook Pro lineup.


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