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Black Friday 2023 Predictions: Deals, Trends, and Shopping Insights

As Black Friday 2023 approaches, retailers are gearing up for the shopping extravaganza that traditionally kicks off the holiday season.

Let's delve into the details and explore what to expect this year.

Why "Black" Friday?

The term originated in the 1960s in Philadelphia, where police and bus drivers used it to describe the chaos caused by Thanksgiving weekend shoppers.

Despite attempts to rebrand it as "Big Friday," the name stuck, with retailers now associating it with turning a profit ("in the black").

Retailers' Plans and Early Deals

Major retailers like Best Buy, Macy's, and online platforms like Shein are already promoting early Black Friday deals, some offering up to 30% off.

This strategy not only entices shoppers but helps retailers gauge demand and avoid potential product shortages.

Crowds and Shopper Expectations

Around 130.7 million people plan to shop on Black Friday, making it a crucial period for retailers.

However, Black Friday itself might see a shift in importance, with Christmas falling on a Monday, allowing procrastinating shoppers to wait until the weekend before Christmas to make purchases.

Deals and Discounts

Retailers, including Dollar General, Walmart, and Macy's, might face excess stock, potentially leading to increased discounts to attract shoppers.

Online discounts are expected to be substantial, with estimates reaching up to 35% on toys, 24% on sporting goods, and 19% on furniture.

Shopper Spending

Holiday sales are forecasted to rise between 3% and 4%, marking the slowest pace in five years.

Black Friday online spending is expected to reach approximately $9.6 billion, reflecting a 5.7% increase. In the UK, online spending is projected to rise by 4.5%.

Hot Items for Black Friday 2023

Electronics, particularly the iPhone 15, are expected to be best-sellers. The tech industry anticipates a 6% growth, with Best Buy offering early deals on items like the PlayStation 5.

Skin and hair care products, such as those from Ulta Beauty, remain popular with discounts of up to 40%.

Retailer Strategies and Early Offers

With changing economic factors, retailers are expected to rely on promotions and early offers to attract shoppers.

Consumers, aiming to capitalize on promotions, are looking to complete their holiday shopping within a shorter timeframe.

Noteworthy Black Friday Deals (As of Today)

  • Echo Pop bundle with TP-Link Kasa Smart Color Bulb

  • Apple AirPods (2nd Generation)

  • Amazon Echo Show 8 (2021)

  • Amazon Fire 7 tablet (16GB)

  • Tineco iFloor 2 Cordless Wet/Dry Vacuum

  • Lego Star Wars 2023 Advent Calendar

  • Amazon 50-inch 4-Series 4K Smart Fire TV (2021)

  • iRobot Roomba 694 Robot Vacuum

  • Amazon Fire TV Stick with Alexa Voice Remote

  • Samsung S90C 65-inch 4K OLED TV

  • Gourmia 5 Qt Digital Air Fryer

  • Apple iPad 10.2 2021 (64GB)

  • Christmas Trees at Amazon (Deals starting at $19.99)

  • Dell XPS 13 laptop

  • Nectar Memory Foam Mattress

  • Hisense 65-Inch U6K Series mini-LED 4K TV

  • Fullstar Vegetable Chopper

  • Samsung Galaxy S23 Ultra

  • Nintendo Switch (Neon) + Mario Kart 8 Deluxe + 3 Months Switch Online

  • Apple AirTag 4 pack

  • Sony WH-1000XM5 over-ears

Retailer Voices on Black Friday 2023

Macy's CEO, Jeff Gennette, notes a shift in the competitive landscape to Black Friday deals preceding the day itself.

Retailers like Kohl's are advertising early online discounts, ensuring shoppers can access deals from 12:01 a.m. on Thanksgiving.


As Black Friday approaches, shoppers can anticipate a diverse range of deals, from tech gadgets to home appliances.

With early offers and enticing discounts, this Black Friday is set to be a dynamic and rewarding shopping experience for consumers.

Stay tuned for the latest updates and make the most of the Black Friday 2023 shopping season!


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