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Elon Musk Changes Twitter Logo to an X

Updated: Nov 29, 2023

On Sunday, tech billionaire Elon Musk made a surprising announcement, stating his decision to rebrand Twitter as "X" – a term he described as an "everything app."

He threw an intriguing challenge to the Twitterverse: If someone submitted a "good enough" logo that night, he would make it go live the next day.

Musk later pinned a tweet from user Merritt, showcasing a video of the "X" logo that quickly appeared on the site.

Initially, Musk replaced Twitter's iconic blue bird silhouette with the bold and enigmatic "X" logo, hinting at his vision for an all-encompassing platform. However, the journey of logo changes didn't end there.

On Tuesday afternoon, Musk replaced the X logo with one featuring slightly thicker lines, only to mention that he would reverse the change later. In his tweet, he referred to this version as an "interim" logo, suggesting that more logo changes might be in the works.

Interestingly, Musk announced that now redirects to, further solidifying the connection between his ventures. This move aligns with his long-standing obsession with the letter "X." Musk founded back in 1997, which later evolved into the successful PayPal.

His space exploration company SpaceX has "X" as its logo, and he recently established an AI venture called In April, Twitter Inc. underwent a legal name change, becoming X Corp, a testament to Musk's fascination with the letter.

However the logo transformation is only a small part of the grand plan. Musk hinted at even more significant changes in the future. He stated that the company will bid farewell to the Twitter brand altogether, with plans to eventually shed the bird symbolism entirely.

Instead, X is envisioned to be a multifaceted platform, incorporating audio, video, messaging, payment/banking features, and functioning as a global marketplace for ideas, goods, services, and opportunities.

Twitter CEO Linda Yaccarino supported Musk's vision, highlighting how Twitter transformed conversations, while X intends to push the boundaries further, offering a multitude of services and features.

As Musk drives his vision forward, Twitter faces financial challenges. Responding to a user, he acknowledged that Twitter is still in "negative cash flow" due to a "50% drop in advertising revenue and heavy debt load."

In response, Twitter has already taken measures such as discontinuing free verification for prominent users' accounts and introducing a subscription fee for checkmark verification.

With Musk at the helm, Twitter's transformation into X signifies a bold step towards a future of limitless possibilities.

The company's evolution from a simple messaging service to a versatile and diverse platform is indicative of Musk's relentless pursuit of innovation and disruption across various industries.

As the X journey unfolds, the Twitterverse is eager to witness what the enigmatic "X" has in store for them.

The company’s move to change its branding comes days after Musk replied to a user saying it is still in “negative cash flow” because of a “~50% drop in advertising revenue plus heavy debt load.”

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Jul 30, 2023

Getting rid of the only truly good visual identity for a social media site – and breaking the brand coherence around genuinely mainstream terminology like “tweets” – in favor of a logo and color scheme reminiscent of an early ‘90s men’s shampoo bottle…it doesn’t get any more musk than that.

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