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Samsung prices its 27-inch 5K monitor at $1,599

Updated: Nov 29, 2023

You’re getting more connectivity options and a height-adjustable stand for that money, but if you were hoping Samsung would undercut Apple, no such luck.


Samsung and Apple are known for their high-quality displays, and they've been competing in this space for years.

The latest news is that Samsung has released a 27-inch 5K monitor that's priced the same as Apple's Studio Display.


Seven months after announcing the 27-inch ViewFinity S9 desktop monitor at CES 2023, Samsung is finally circling back around with pricing and availability details.



Samsung designed the 27-inch ViewFinity S9 5K monitor for creatives, with HDR 600 support, a matte display to reduce glares and Eye Saver Mode for long days tolling away. The company's first 5K monitor also has a 5,120 x 2,880 resolution, 99 percent DCI-P3 and 221 pixels per inch.


Plus, you can calibrate the ViewFinity S9 5K monitor through the SmartThings app in either Basic mode, which adjusts gamma settings and white balance, or Professional mode, which controls luminance and color temperature or space. It includes a 4K camera and is compatible with either a PC or Mac.



At the top of the display, there is a 4K SlimFit camera that can tilt to fit the angle of the monitor, with an Auto Framing feature keeping the user-visible and in the shot, similar to Apple's Center Stage feature.


The display includes one Thunderbolt 4 port, three USB-C ports, a Mini DisplayPort, and a DC 20V port for a power supply.


It can connect to both PCs and Macs, and offers 90W power transfer and data speeds of up to 40Gb/s for machines connected through the Thunderbolt 4 port.


Samsung created a Smart Calibration feature for the ViewFinity S9, which uses an iPhone 11 or later or a modern Galaxy smartphone to quickly customize the screen.


Through the SmartThings app, display users can adjust white balance and gamma settings using the Basic mode, or tweak color temperature, luminance, color space, and more with the Professional mode.



The ViewFinity S9 includes Smart TV apps that allow the display to function as a TV independent of a connected computer.


It supports popular streaming apps and the Samsung Gaming Hub for playing cloud-based games from Xbox and NVIDIA. There is a remote control for using the TV features.


Samsung’s variety of ports and that detachable webcam are enough to overcome Apple’s terrific build quality and system-level macOS integration.


Apple is charging another $400 to adjust your monitor's height and angle and a whopping $2,299 if you also want a nano-texture glass display. Plus, the S9 5K has a 4K webcam versus Apple's 12MP option.


All in all, unless you're an Apple or nothing shopper, Samsung's ViewFinity S9 5K might be a better choice for the price. Check it out for yourself in stores this August.

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