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Nothing's New Sub-Brand 'CMF by Nothing' Set to Launch in India

Nothing, the innovative tech company, is unveiling its new sub-brand, 'CMF by Nothing,' in India on September 26.

This exciting launch will introduce a range of cutting-edge accessories, including CMF by Nothing Buds Pro, Watch Pro, and a Power 65W GaN charger.

Customers eager to be among the first to experience these innovative products can pre-order them on Flipkart, starting at 12 p.m. on September 25, one day before the official launch.

As an added incentive, pre-order customers will receive a Rs 500 discount voucher, redeemable on Nothing or CMF product purchases.

The CMF Watch Pro is anticipated to feature a 1.96-inch rectangular AMOLED screen with a remarkable brightness level exceeding 600 nits.

There are even rumors suggesting Bluetooth calling support for this smartwatch. On the other hand, the CMF Buds Pro will come equipped with active noise cancellation technology, capable of reducing noise by up to 45dB, with additional dampening in the 5,000Hz range. The charger accompanying these devices will feature two USB-C ports and one Type-A port.

Nothing has confirmed that these exciting products will be available not only on Flipkart and Myntra online but also in select physical stores, including Vijay Sales.

While official pricing details are yet to be revealed, rumors suggest that the CMF by Nothing Watch Pro may be priced at around Rs 4,500, the Buds Pro at approximately Rs 3,500, and the 65W GaN charger at an estimated Rs 3,000.

Carl Pei, the founder of Nothing, recently announced the launch of CMF by Nothing, a sub-brand with a mission to deliver accessible products with outstanding design.

In a community update on YouTube, Pei emphasized that the value segment is in need of exciting devices, and CMF by Nothing aims to bridge that gap with its design-centric approach.

Nothing will continue to focus on delivering high-quality, premium products, while CMF by Nothing will cater to the need for more affordable options, making exceptional design accessible to a wider audience.

These two brands will operate independently, each with its unique identity and purpose. Stay tuned for the highly anticipated launch of CMF by Nothing in India.


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