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Netflix Announces Price Hikes Amid Strong Growth and Content Lineup

Earlier this month, The Wall Street Journal reported that Netflix would adjust its subscription pricing a "few months" after the Hollywood actors' strike concludes.

Surprisingly, this change has taken place, even with the strike still ongoing.

Notably, last month, the Writers Guild of America successfully ended its strike by reaching a deal with streaming platforms like Netflix, resulting in improved streaming data access, higher minimum pay for writers, and more robust residuals.

Over the past few months, Netflix has welcomed a whopping 8.76 million new subscribers, pushing its global subscriber count to 247.15 million.

The recent measures to curb password sharing have not only met but exceeded expectations.

Additionally, Netflix has observed a remarkable surge in membership for its ad-supported plan, experiencing nearly a 70 percent increase in sign-ups during the quarter.

Currently, the most affordable subscription tier accounts for approximately 30 percent of new subscriptions across the 12 countries where it's available.

Since discontinuing the Basic plan in the United States, the United Kingdom, and Italy, Netflix has witnessed an upsurge in adoption of its ad-supported and Standard plans.

Following this success, Netflix is extending the same change to Germany, Spain, Japan, Mexico, Australia, and Brazil starting next week.

The company is also set to introduce new features for its ad-supported tier, including the ability to download content, beginning next month.

Earlier this year, Netflix enhanced the ad-supported tier by providing better resolution and enabling the simultaneous streaming of two streams.

In the coming month, Netflix has an impressive lineup of content, including its first live sporting event, The Netflix Cup, which will premiere on November 14th.

Other exciting additions include the debut of a Squid Game reality show and a Scott Pilgrim anime in November. Additionally, Netflix is set to release "Across the Spider-Verse" later this month.

In this context, Netflix is implementing a price adjustment. As part of the third quarter earnings results, Netflix has revealed that starting today, users on the $9.99 per month Basic plan will see their subscription rate increase to $11.99.

Meanwhile, Premium subscribers, paying $19.99 per month, will now be charged $22.99. It's important to note that the $6.99 ad-supported plan and the $15.49 Standard tier will maintain their current pricing.

This price increase follows Netflix's last adjustment in January 2022 when it discontinued the $9.99 Basic ad-free plan for new and returning users, encouraging them to opt for more expensive plans to avoid ads.

Furthermore, in the UK and France, Basic and Premium plan prices are also set to rise. In the UK, Basic and Premium plans will cost £7.99 and £17.99, respectively. In France, the Basic plan will be priced at 10.99€, and the Premium plan will cost 19.99€.

Netflix explains, "As we continue to enhance the value for our members, we occasionally make adjustments to subscription prices.

Even with these changes, our starting price remains highly competitive compared to other streaming services. For instance, in the US, the starting price of $6.99 per month is significantly lower than the average cost of a single movie ticket."


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